ProDough Protein Powder
Protein powder powers awareness with pluck and personality.
This campaign doesn’t posture; it just shows up loud, bright, and unbothered, cracking jokes the protein category’s been too self-serious to make. Each board flips a familiar protein trope on its head and serves it back with a wink, reminding people that flavor can actually be fun—and flavorful. In the end, the work gives ProDough a voice that feels human, hungry, and playful.
Campaign Callback:
Performance Payoff: ProDough owner, Danny Augustyn, said he couldn’t go anywhere without people telling him they saw the ProDough billboards.
Side Story: We scrapped our chocolate mousse image mashup. It was… not appealing.
Media Type:
28 digital billboards
Audience Reach:
52,300,000 impressions
Local:
Salt Lake City, UT
Lehi, UT
Southern Utah County
Punch up your brand’s awareness with strong billboard advertising.
IF YOUR CAMPAIGN ISN’T INSTANTLY RECOGNIZABLE, IT’S INSTANTLY IGNORABLE.